Quick business or career question: why are you in business?

Why are you doing what you are doing?

There are two possible answers to this question. One, it is because you want to make money. Or two, it is because you want to add value. This is not only a question that aspiring entrepreneurs should consider. Even as an employee or student, or anyone who’s doing something with their time, you should ask yourself: why am I doing what I am doing? What's the overall objective?

This may seem to be a rather elementary question to ask and in need of no thoughtful consideration in whatever endeavour you may find yourself, but it is the most important question to ask one's self: Why do I do what I do? What's my objective? What's my core reason? This is such a powerful exercise that, most often it may cause people to realise just how they spend their time and effort in unworthy pursuits. This begs the question of how can I then turn my passion or interest into something valuable to me and possibly others. Can I really move my passion into profit while providing something of value to other people?

There are a lot of Entrepreneurs who get involved in business just because it is the hottest trend or the one that can generate incredible money. Employees who work in jobs they don't have the passion for but because it will pay their bills, and car premiums. Students who study courses not because they have an interest for them, but because it is the one that will yield more financial gain or job prospects. As Robin Sharma observed (so sorry to giving reference to this guy a lot, it just that he’s work is so amazing and inspiring) “@_robin_sharma: Ordinary entrepreneurs chase profit. Remarkable Entrepreneurs create value (and profit is the inevitable result).”

This may seem mundane and irrelevant, but ever wondered about the real implication of such a standpoint or motive of money over value? It is called diminished sense of purpose, sense of true objective, which will invariably diminish sense of quality in any work, whether it is a new entrepreneur, prospective employee or student. Because of this unnoticed impact many businesses experience loss and shutdown, employees are disgruntled with their work environment, students (cough) make the grade by the nail, all because of not knowing or understanding why they do what they do.

Every corporation must determine its truest reason for being - and as I mentioned one of my earlier blogs that we are individually involved in the highest corporation, life, even if we are not a business people - for that will determine its reach and thus its impact to doing great things.